CAUSE&EFFECT

•        The company does not only do business for profit, but also for quality so that the consumers may have the highest benefits based on 4 practices as follows :
•      1. Using the best raw materials to guarantee highest
•      product quality.
•      2. Continuous product development which fulfills nutrition
•      needs of Thai.
•      3. Developing manufacturing and management technologies
•      for constant improvement in product quality.
•      4. Holding on to safety, freshness, and cleanliness of
•      products to offer the best to consumers.

•      The company determines to maintain its leadership in bakery manufacturing and selling as wholesalers who have consistent standard and quality. In addition, the company is determined to develop more new products to provide more choices to consumers and expand its market. Moreover, we develop existing products to increase value and meet the need and behavior of changing consumers.

CHRONOLOGICAL

       President Bakery Pcl., a subsidiary food company of Saha Group, was founded by Dr. Thiam Chokwatana. Food division of Saha Group is one of the highly successful and well accepted in the market with products such as Mama instant noodles and Nissin biscuits. Both products use wheat flour as their main raw material. As a result, it implies to an expansion in bakery business simply because wheat flour can still be used as main raw material.

       In the past, most bakeries were small size family businesses. The standards of their products were not properly maintained. The product and its distribution were not properly managed. Market demand and popularity in bakery consumption were minimal and consumers did not have the right understanding of the bakery.

       However, during this period bakery products blended well with our new way of life: the government supported domestic manufacturing to substitute the importation of agricultural based products, Thai lifestyle changed, transmigration of rural people to large cities, reduction of family size and more working women resulted in less time for cooking and more foreign trades causing more foreigners living in Thailand.

        

Thus, President Bakery Co., Ltd. was established in 1982 with the objective of manufacturing and distributing bakery products of international standard under the brand name 'Farmhouse'

INDIRECT

Hotdog Cream 85 and 50 grams

     Hotdog Bun with Cream filling comes in 85 grams package with 4 flavors, and 50 grams package with 4 flavors.

     Hotdog Cream 85 grams is a perfect combination of flavor making it absolutely delicious and flavorful.

     Hotdog cream 50 grams gives a smooth taste. It’s absolutely delicious and has many flavors to choose from.

DIRECT

Whole Wheat Bread

      Whole Wheat Bread uses 100% unbleached flour. It’s non cholesterol and it’s the source of :

• Iron
• Niacin
• Vitamin B1
• Vitamin B2
• High folate

         It comes in two sizes which are 500 grams containing 20 slices and 250 grams containing 10 slices.

CLARITY

                     

Sliced Bread

Sliced Bread comes in 6 flavors which are butter spread, chocolate spread, Thai custard spread, strawberry butter spread, taro spread with coconut flakes, and pumpkin spread with coconut flakes.
This thickly sliced bread is spread with varieties of flavors which make it delicious, sweet, and convenient for eating anywhere and anytime.

CONCISENESS

Since 1982 to the present Farm House Bread has grown highly. The company determines to maintain its leadership in bakery manufacturing and selling as wholesalers who have consistent standard and quality. In addition, the company is determined to develop more new products to provide more choices to consumers and expand its market. Moreover, we develop existing products to increase value and meet the need and behavior of changing consumers.

COMPLETENESS

President Bakery Pcl., a subsidiary food company of Saha Group, was founded by Dr. Thiam Chokwatana. Food division of Saha Group is one of the highly successful and well accepted in the market with products such as Mama instant noodles and Nissin biscuits. Both products use wheat flour as their main raw material. As a result, it implies to an expansion in bakery business simply because wheat flour can still be used as main raw material.

However, during this period bakery products blended well with our new way of life: the government supported domestic manufacturing to substitute the importation of agricultural based products, Thai lifestyle changed, transmigration of rural people to large cities, reduction of family size and more working women resulted in less time for cooking and more foreign trades causing more foreigners living in Thailand.

What : Farm House

When : President Bakery Co., Ltd. was established in 1982

Where : President Bakery Public Company Limited